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China Marketing Strategy Analysis Of North And South King Shoes – Shoes, Shoes Wang, Marketing –

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China Marketing Strategy Analysis Of North And South King Shoes – Shoes, Shoes Wang, Marketing –
HC shoe net October 26 hearing, different styles of shoes in China: Wenzhou foot lean; Shandong feet fertilizer; Guangdong foot narrow; Northwest feet thick; Northeast feet long. China Shoes Competitive shape in five levels: first level is the well-known foreign brands and joint venture brands, in particular, Italy Spain, such as: Laiersidan. Dunhill; second level is to Senda, Kangnai. Aokang as the representative of the brand, the third level is the 100-lai, Dalai Ni, Hasson, FED, 1000 Baidu And other new brands. The fourth level is with the Golden Monkey, Red Dragonfly, represented by small and medium brands, the fifth level is the unknown number of regional brands and Piersidan, Playboy, the elderly head, took the process of branding, Senda and O’Conner with China’s footwear industry, “shoe king.” People can grow the two brands of Chinese footwear industry perception of road Marketing Process.

Different growth paths “North shoe king” Senda of the entrepreneurial path is started from the shoe. Zhu Xianggui “to difficult as the ladder of success” in 1977, rising from Yancheng, advance in Shanghai, dominated the country, the world. Senda, “to make Chinese-made Leather shoes The world famous “wishes. Exactly 25 years to build. Has become the world’s largest single system Shoe Industry, and exports to the United States, Japan, Italy, more than 40 countries and regions. , “South shoes king” Aokang the entrepreneurial path is rising from the shoe, “drawing the plant into the shop, to market ability.” Yongjia Olin in 1988 founded the shoe. Wang Zhentao Starting from the first pot of gold earned in Wenzhou, after 15 years of hard work to bring a small family workshop to become a national private hundred enterprises, exports to more than 20 countries and regions around the world.

Senda, Aokang rely on two well-known brand in southern Jiangsu, Wenzhou, the two regional economic model. Southern Model launched in the 20th century, 70s, to township enterprises, collective economic, processing industrial sectors; tend to Government (community) launched type; path dependence is within the supply system from top to bottom Forced institutional change. Wenzhou model initiated in the 20th century, the mid-70s to 80, to develop individual and private economy as the center; tend to self-fund-type (endogenous); path dependence is a bottom-up outside the need-based institutional Induced Institutional Change. Since 2002, southern Jiangsu and Zhejiang Model integration trend emerged, with the development of environmental changes are now turning to joint-stock company form of the modern enterprise system.

Brand echelon each has its advantages

Senda follow the development trend of the modern market economy, on the “good karma”, “Vatican poetry Tina”, “Valeo”, “Best Buy”, “Ya Bodi” and other professional independent brand management brand . Conquer the world through a single brand can not meet consumer demand, will gradually be replaced by brand tier strategy. It has introduced high-end brand “Valeo” high-end brand shoes, “the Vatican poetry Tina,” the pursuit of trendy fashion to meet a few “Best Map”, to adapt to working-class and rural market, “good karma” avant-garde, fashion The “Ya-bo Flute” and a series of brands, with different brand personality, different style, different price positioning for different consumer groups. According to the assessment, Senda name brand family of intangible assets has been more than 10 billion yuan.

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